Denholms, The Name was Magic

Opens Friday, November 3

Join the preview celebration on Thursday, November 2 from 5:30 to 7PM. Call 508.753.8278 to reserve your spot. Members are free; non-members $20. The evening will include hors d’oeuvres and a cash bar.

Three galleries, 240 objects, and a uniquely Worcester experience are what you’ll find in Worcester Historical Museum’s newest exhibition Denholms, The Name was Magic officially opening to the public Friday, November 3.

A Worcester landmark, Denholms entertained and charmed generations of shoppers until its closing in 1974. It was Worcester’s top shopping destination, known for its high-end goods, Escal-Aires, elegant interior, iconic gold and white bags/boxes, and exemplary customer service. When it closed, it had been in business for 103 years.

Led by guest curator, community volunteer, and Denholms historian Christopher Sawyer and with support from Patricia Wolf (with whom Christopher co-authored Denholms: The Story of Worcester’s Premier Department Store), this one-of-a-kind exhibition will surely bring back memories for all.

Denholms-related events and inspired merchandise items will be available throughout the duration of
the exhibition, which will be on view at 30 Elm Street through March 2024. Museum hours: Tuesday
through Saturday 10 AM – 4 PM; 4th Thursday of the month Museum is open until 8:30 PM.


Visit Us

30 Elm Street
Worcester, MA 01609
» Get Directions

Contact Us
p: (508) 753-8278

Museum Hours

Gallery Hours
Tuesday-Saturday, 10AM-4PM
Every fourth Thursday until 8:30PM

Library Hours
(By appointment only) Wednesday-Saturday

Salisbury Mansion
Thursday-Saturday, 1-4PM

Closed: New Year’s Day, Martin Luther King Day, President’s Day, Patriot’s Day, Memorial Day, Juneteenth Day, Independence Day, Labor Day, Columbus Day, Thanksgiving Day, Christmas Day


This website was made possible by a generous gift from The Fred Harris Daniels Foundation, Inc.

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